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You searched for: subject:"Consumer behavior"
[texts]Behavior and opinion studies of homemakers' preferences for hen eggs (Volume 400) - Nybroten, Norman.
Bulletin (West Virginia University. Agricultural Experiment Station)
Keywords: Consumer behavior
Downloads: 92
[texts]The future of buyer behavior theory (Volume BEBR No. 70) - Sheth, Jagdish N
Includes bibliographical references
Keywords: Consumer behavior
Downloads: 149
[texts]Shroud attributes, consumer myopia, and information suppression in competitive markets - Gabaix, Xavier
"April 11, 2005."
Keywords: Consumer behavior; Marketing
Downloads: 88
[texts]Gift-giving behavior : a closer analysis of exchange partner relationships and the perceived importance of the gift occasion - Demoss, Michelle A
http://uf.catalog.fcla.edu/uf.jsp?st=UF001923472&ix=nu&I=0&V=D
Keywords: Gifts--Research; Consumer behavior
Downloads: 83
[texts]Shrouded attributes, consumer myopia, and information suppression in competitive markets - Gabaix, Xavier
"April 11, 2005; Revised October 3, 2005."
Keywords: Consumer behavior; Marketing
Downloads: 105
[texts]An expectancy X value analysis of the relationship between consumer attitudes and behavior (Volume BEBR No. 22) - Cohen, Joel B. (Joel Benjamin)
"To be presented at the annual meetings of the Association for Consumer Research, University of Maryland, September, 1971."
Keywords: Consumer behavior; Consumers
Downloads: 135
[texts]3. A Study Of Factors. Full
Faced with a dynamically changing environment, marketers are always with regard to new product development. This could result in modification ranging from slight to moderate to large or the continuum, or even result in totally newproduct and service offerings. The two questions that face a marketer are, i) whether the modified/new product and service offering would be accepted by the segment(s), and ii) how quickly would the product and service offering be accepted by the segment(s)...
Keywords: Diffusion; Innovation Consumer Behavior; Education
Downloads: 8
[texts]Effect of situational information on the goal, resistance point, and initial demand chosen by buyers in a simulated buyer-seller bargaining relationship - Camburn, Artegal R.
Typescript
Keywords: Negotiation; Decision making; Consumer behavior
Downloads: 114
[texts]2. Sales IJSMM Understanding Wine Purchase And Angelo Riviezzo Italy
Purpose: The main aim of this paper is to propose a market segmentation approach based on all the phases of wine purchase and consumption process. To this aim, we investigated the main components of wine purchasing behavior and the socio-demographic profile of those who are both buyers and consumers of wine. Design/Methodology/Approach: Starting from consumer behavior literature, we identified six phases in the purchasing process and we operationalized each of them...
Keywords: Wine; Market Segmentation; Consumer Behavior; Cluster Analysis
Downloads: 1
[texts]2. Sales IJSMM Understanding Wine Purchase And Angelo Riviezzo Italy
Purpose: The main aim of this paper is to propose a market segmentation approach based on all the phases of wine purchase and consumption process. To this aim, we investigated the main components of wine purchasing behavior and the socio-demographic profile of those who are both buyers and consumers of wine. Design/Methodology/Approach: Starting from consumer behavior literature, we identified six phases in the purchasing process and we operationalized each of them...
Keywords: Wine; Market Segmentation; Consumer Behavior; Cluster Analysis
[texts]Why people buy things they don't need - Danziger, Pamela N
Includes bibliographical references (p. 211-212) and index
Keywords: Consumers; Consumer behavior; Consumption (Economics); Finance, Personal
Downloads: 4
[texts]Impact of advertising on consumer price sensitivity : a behavioral analysis - Mitra, Anusree
http://uf.catalog.fcla.edu/uf.jsp?st=UF025055616%26ix=pm%26I=0%26V=D%26pm=1
Keywords: Consumer behavior; Advertising--Research; Pricing--Research
Downloads: 37
[audio]Economic Stimulus? Don't Bet on It - Paul McCord
Don't rely on the economic stimulus package to hold off a recession. You must prepare now for a much more difficult selling environment right around the corner.
Keywords: paul mccord; economics; sales; selling; sales training; marketing; consumer behavior
Downloads: 27
[texts]Informing consumers about health care costs : a review and research agenda - Marquis, M. Susan
"Prepared for the Health Care Financing Administration, U.S. Department of Health and Human Services."
Keywords: Hospitals; Consumer education; Consumer behavior; Medicare; Medicare beneficiaries; Managed care plans (Medical care); Consumer Participation; Delivery of Health Care; Economics, Hospital; Health Maintenance Organizations
Downloads: 9
[movies]How to Help Brands Communicate a Story to Customers - Lulu Chen
In Chapter 10 of 16 in her 2012 Capture Your Flag interview, art director Lulu Chen answers "As an Art Director, How Do You Help Brands Tell Their Story?" Chen notes how brands are in effect personalities and working on brands comes down to understanding the customer, the customer lifestyle, and putting a consistent, on-brand message in place to connect with them. Lulu Chen is a photo art director working in retail e-commerce in New York City...
Keywords: art director job; art directing; branding; working with brands; marketing; brand identity; consumer behavior; how to stay on-brand; fashion jobs; lulu chen; erik michielsen; capture your flag; expressiveness; consistency; problem solving; mindfulness; childhood
Downloads: 4
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